Consumer Concerns

Responsible consumers throughout the world are demanding to know more about the products they eat. Alliance Group (NZ) Ltd can confidently guarantee that their lambs are raised in an environment free of stress, and where their welfare is an integral part of the farming process itself. Like the quality systems at the processing plants, animal welfare standards are audited by our UK customers, or organizations specifically appointed to do so on their behalf. These audits benchmark welfare standards in New Zealand against those in the UK, recognizing where appropriate the different farming practices between the two countries.

New Zealand lamb is raised outdoors and thrives in a climate that produces an abundance of rich, green grass. This natural growing process is the key to the quality attributes associated with our product.

New Zealand has a superb flock and health record, thanks to its geographic isolation and strict quarantine laws. There has never been a case of either Foot & Mouth Disease or BSE, and Scrapie was eliminated from the sheep flock over fifty years ago.

New Zealand farming practices are based on sustainable agriculture. This incorporates the environmental impact of farming, including the associated energy costs of producing animals and exporting them to markets throughout the world. Whilst most consumers readily understand the concept of food miles, most also accept that they are only part of the process associated with the production and transport of food products to world markets. In the case of lamb, science based research indicates that it is up to four times more energy efficient to produce lamb in New Zealand and ship it to the UK than it is to produce it locally.

New Zealand