About Us

Founded in 1976, Alliance Group (NZ) Ltd is one of the biggest importers of sheepmeat to the United Kingdom, the largest single market in the world for New Zealand’s lamb exports. The company is a wholly owned subsidiary of Alliance Group Ltd, a New Zealand based meat processor.

Alliance Group Ltd was established in Invercargill in the South Island in 1948. Alliance is a farmer-owned co-operative, with over 6000 shareholder-suppliers and has an annual turnover in excess of $NZ 1 billion.

Alliance owns and operates processing plants in the North and South Islands of New Zealand. As well as lamb, it also exports beef, mutton, venison, wool, hides, leathers and other co-products.

Alliance’s lamb products are normally marketed under the ‘Pure South” brand, but some product ranges can be supplied in plain packaging to allow for any other specific labelling requirements you may have. Venison is marketed under the ‘Gold Class’ brand.

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Alliance Pure South - A Taste of News Zealand (logo) Gold Class Venison (logo)
Plant locations